Shu Uemura Shu Style Nendo Definer Matte Clay
The Shu Style Nendo Definer Matte Clay from Shu Uemura is a moulding styling paste that has been specially developed for short to medium-length hair. Inspired by the Japanese word "Nendo" for clay, its creamy texture is based on kaolin powder, a soft clay mineral. This makes it easy to distribute through the hair and gives it a flexible but long-lasting texture. The product provides a silky, matte finish without leaving any visible residue. It is ideal for creating defined, tousled or texturised hairstyles that remain malleable throughout the day. The paste can be used on towel-dried or dry hair and can also be combined with other styling products from the brand for customised effects. A subtle fragrance rounds off the styling experience.
- Gives a silky-matt finish with a strong hold
- Creamy paste with kaolin powder for flexible texture
- Ideal for defined and texturised looks
- Leaves no visible residue in the hair
- Suitable for short to medium-length hair
Description
Nendo Definer Matte ClayRange
Shu StyleProduct sub-line
Hair stylingItem no.
727390Area of application
hairEffect
refiningCharacteristics
definingFinish
matteHair type
all hair typesConsistency
creamProduct label
acetone-free, ammonia-free, gluten-free, lactose-free, microplastic-free, paraben-free, phthalate-free, silicone-free, suitable for sensitive skin, sulphate-free
In case of contact with eyes, rinse immediately and thoroughly.
- SHU UEMURA ART OF HAIR
- Rue Royale, FR-75008 Paris
- fragen@loreal-group.com





















