Jo Malone London Wood Sage & Sea Salt Room spray

Anyone who wants not only to enjoy a perfume but would also like to understand its core, needs to know what the perfume pyramid is. Perfumers use this term to designate the three phases in which perfume develops its effect. Maybe you’ve already noticed yourself that the fragrance of a perfume changes over time. It smells different straight after application than it does a few hours later. You’ll learn why this happens in this article.

09 November 2023

Fougère fragrances have been fascinating people all over the world for more than a century. That’s because this woody-earthy fragrance category is filled of olfactory delights and celebrates its own diversity. Do you adore complex and multifaceted compositions? Then a fougère perfume will be an elegant and independent addition to your fragrance collection. Sound exciting? Then join us on our quest to unravel the myth of fougère.

20 June 2024

Luxe fragrances beguile our senses and bring a touch of luxury to our day-to-day life. But have you ever wondered how a perfume is manufactured? Perfume manufacture combines art and science in a creative process that requires a love for detail and true devotion. Only then do these sensual compositions come into being, awakening feelings, making memories and enticing us into foreign worlds.

20 October 2023